Make better choices with less in your survey

Make better choices with less in your survey

Picture yourself at the supermarket. You’re in the confectionary isle and standing before is the selection of chocolates. Dark chocolate, 70% cacao, unsweetened, gluten free, strawberry flavoured, caramel, unsalted, vegan friendly, paleo friendly, white chocolate; the list goes on. After a few minutes of pondering over the range of choices available, you decide to choose the chocolate with strawberry filling.

Personalize your survey with display logic

Personalize your survey with display logic

With the advent of digital surveys quickly replacing the traditional pen and paper approach, it is becoming increasingly important to make surveys more accessible, engaging and personalized for participants. In conjunction with this, a wealth of online survey providers have flooded the market, each with their own approach to making the survey creation process more streamlined and fluid. With the influx of online-based survey providers on the market, many common techniques of the pen and paper era have been adopted for the digital age. One of the many techniques that have been adopted during this transition is Display Logic.

Save time and money by using open text responses effectively

Save time and money by using open text responses effectively

Picture this: you’ve just finished collecting all the data obtained from your survey, and it looks to be a resounding success. Graphs, charts, organized values for multiple choice answers and……wait, what’s this? You stare blankly at your screen as you scroll through pages and pages of open text responses, realizing that you’re going to have to analyze and attempt to categorize every single one (or at least hire someone to do the job for you).

Add variety to your survey with engaging question types

Add variety to your survey with engaging question types

When it comes to producing an online survey that captures your audience, it is a difficult task that requires you to stand out from the hundreds, if not thousands, of other companies trying to do the same thing as you. Asking someone to participate in a survey requires them sacrificing time for the sake of helping your business or organization. In this scenario, you have very little time to make a good first impression, before a respondent decides it’s not worth the effort.

A short survey is better than a long survey

A short survey is better than a long survey

In today’s climate of busy schedules, such as meetings, deadlines and managing time for friends and family, persuading people into completing a survey is a difficult task. Producing a survey that is short, concise and accessible can be challenging, especially if you’re trying to satisfy numerous aspects or departments, along with achieving the business goals you’ve established. Statistics show that unnecessarily long surveys produce the highest rate of dropouts, inaccurate results and low respondent rates.

Design your survey carefully

Design your survey carefully

Online surveys are one of the most effective tools in reaching out to your potential target market or audience. They’re designed to collect information that helps achieve your businesses goals; whether it be testing public perception on a new product, analyzing employee morale or researching your competition.