Putting hand to monitor: Online VS Paper Surveys

Putting hand to monitor: Online VS Paper Surveys

The abundance of online survey providers has provided a massive shift from paper based surveys, to digital means of collecting data. What once required printing thousands of paper surveys, can now be achieved through digital distribution. Whether it be through email, a special app or in-person with data recorded on a tablet device, online surveys can be much more convenient to spread around.

Spruce up your next survey with these interactive features

Spruce up your next survey with these interactive features

Anyone who has experience in conducting market research, particularly in the form of surveys, knows how difficult it is to make the experience interesting and engaging for other people. Surveys are a form of collecting information about a certain demographic, in order to improve upon an existing product or service, or to generate feedback about something new being produced. This is a hard sell, because participants typically don’t see the results of their feedback, at least not straight away, or the topic may not be interesting to them. It’s also challenging if the survey itself is dull, either due to bad formatting, repetitive questions or being too long

What makes a good survey?

What makes a good survey?

The purpose of an online survey is to enable a business, person or organization, to gather information about a desired target market, group or demographic. This involves creating a survey that satisfies a number of criteria’s in order to achieve the most accurate results.