Destroy the survey stigma: How to improve response rates

Destroy the survey stigma: How to improve response rates

After spending weeks upon weeks of creating a survey, it’s understandable to be enthusiastic about showing off your work to other people. Soak in the glamor for sure, just remember that the reward of its results is when you truly should be celebrating.

The ‘who’s who’ of market research: who will be taking your next survey?

The ‘who’s who’ of market research: who will be taking your next survey?

In the world of market research, there is always potential for the right survey to land into the wrong person’s hands. But how do you know who that is? That depends on your business goals and how well you’ve analyzed your target market. What are their interests? What brands, products or services do they currently use? Are they happy with those products? Etc. There is no telling how deep the rabbit hole can go.

Avoid the spam folder: tips on distributing your online survey

Avoid the spam folder: tips on distributing your online survey

Having a great survey is one thing, but convincing other people that it’s great is another story. Deciding how you approach distributing your survey can greatly influence the way people perceive it, along with affecting the quantity and quality of the answers.
In fact, a poor distribution channel can often undermine all the other positive factors about your survey. No amount of incentives, nicely balanced question types or pretty colors, are enough to convince the mother of 3 screaming children that your survey on different brands of ice cream is worth their time (unless it’s something to keep the kids busy with).