Avoid the spam folder: tips on distributing your online survey
Having a great survey is one thing, but convincing other people that it’s great is another story. Deciding how you approach distributing your survey can greatly influence the way people perceive it, along with affecting the quantity and quality of the answers.
In fact, a poor distribution channel can often undermine all the other positive factors about your survey. No amount of incentives, nicely balanced question types or pretty colors, are enough to convince the mother of 3 screaming children that your survey on different brands of ice cream is worth their time (unless it’s something to keep the kids busy with).