Make better choices with less in your survey

Make better choices with less in your survey

Picture yourself at the supermarket. You’re in the confectionary isle and standing before is the selection of chocolates. Dark chocolate, 70% cacao, unsweetened, gluten free, strawberry flavoured, caramel, unsalted, vegan friendly, paleo friendly, white chocolate; the list goes on. After a few minutes of pondering over the range of choices available, you decide to choose the chocolate with strawberry filling.

Personalize your survey with display logic

Personalize your survey with display logic

With the advent of digital surveys quickly replacing the traditional pen and paper approach, it is becoming increasingly important to make surveys more accessible, engaging and personalized for participants. In conjunction with this, a wealth of online survey providers have flooded the market, each with their own approach to making the survey creation process more streamlined and fluid. With the influx of online-based survey providers on the market, many common techniques of the pen and paper era have been adopted for the digital age. One of the many techniques that have been adopted during this transition is Display Logic.

Net Promoter Score Basics

Net Promoter Score Basics

In 2003, business strategist and employee of consulting firm Bain and Company, Fred Reichheld, in conjunction with Satmetrix, proposed an ingenious method to analyze and measure customer loyalty.

Destroy the survey stigma: How to improve response rates

Destroy the survey stigma: How to improve response rates

After spending weeks upon weeks of creating a survey, it’s understandable to be enthusiastic about showing off your work to other people. Soak in the glamor for sure, just remember that the reward of its results is when you truly should be celebrating.

The ‘who’s who’ of market research: who will be taking your next survey?

The ‘who’s who’ of market research: who will be taking your next survey?

In the world of market research, there is always potential for the right survey to land into the wrong person’s hands. But how do you know who that is? That depends on your business goals and how well you’ve analyzed your target market. What are their interests? What brands, products or services do they currently use? Are they happy with those products? Etc. There is no telling how deep the rabbit hole can go.

Avoid the spam folder: tips on distributing your online survey

Avoid the spam folder: tips on distributing your online survey

Having a great survey is one thing, but convincing other people that it’s great is another story. Deciding how you approach distributing your survey can greatly influence the way people perceive it, along with affecting the quantity and quality of the answers.
In fact, a poor distribution channel can often undermine all the other positive factors about your survey. No amount of incentives, nicely balanced question types or pretty colors, are enough to convince the mother of 3 screaming children that your survey on different brands of ice cream is worth their time (unless it’s something to keep the kids busy with).

Putting hand to monitor: Online VS Paper Surveys

Putting hand to monitor: Online VS Paper Surveys

The abundance of online survey providers has provided a massive shift from paper based surveys, to digital means of collecting data. What once required printing thousands of paper surveys, can now be achieved through digital distribution. Whether it be through email, a special app or in-person with data recorded on a tablet device, online surveys can be much more convenient to spread around.

Spruce up your next survey with these interactive features

Spruce up your next survey with these interactive features

Anyone who has experience in conducting market research, particularly in the form of surveys, knows how difficult it is to make the experience interesting and engaging for other people. Surveys are a form of collecting information about a certain demographic, in order to improve upon an existing product or service, or to generate feedback about something new being produced. This is a hard sell, because participants typically don’t see the results of their feedback, at least not straight away, or the topic may not be interesting to them. It’s also challenging if the survey itself is dull, either due to bad formatting, repetitive questions or being too long

Save time and money by using open text responses effectively

Save time and money by using open text responses effectively

Picture this: you’ve just finished collecting all the data obtained from your survey, and it looks to be a resounding success. Graphs, charts, organized values for multiple choice answers and……wait, what’s this? You stare blankly at your screen as you scroll through pages and pages of open text responses, realizing that you’re going to have to analyze and attempt to categorize every single one (or at least hire someone to do the job for you).

Add variety to your survey with engaging question types

Add variety to your survey with engaging question types

When it comes to producing an online survey that captures your audience, it is a difficult task that requires you to stand out from the hundreds, if not thousands, of other companies trying to do the same thing as you. Asking someone to participate in a survey requires them sacrificing time for the sake of helping your business or organization. In this scenario, you have very little time to make a good first impression, before a respondent decides it’s not worth the effort.